Philosophy

00 / CATALOG(S)

We make things that people wear (clothes, bags, fragrances, shoes, etc.).

We're building a full product-line that will be able to supplement your entire body. This means that eventually you'll be able to have a closet full of soNeu.

01 / MATERIAL(S)

We don't use synthetic materials (unless they are absolutely necessary).

Meaning, we'll only use them if they're better than the natural materials (for the specific product we're working on). For example: NOGI Rash-Guards, GORE-TEX Shell-Jackets and more. It's one of our objectives to find (or develop) natural solutions for the exceptions, but until we do, we use the synthetics (as necessary).

02 / PARTNERSHIP(S)

The goal is to make something in Dallas, Texas.

Proper partnerships are when two (or more) parties come together to create a product, project or experience that couldn't be created without the strengths of all parties. For example: soNeu Electric Cars, soNeu Sandwiches, Clothing Donation Programs, Jiu-Jitsu Athlete Sponsorships, Pop Up Shop Night Club Events, soNeu Release Omakase Parties, Drive In Theatre soNeu Shows and more. We love collaboration and truly believe in building a community with the help of the other members in Dallas, Texas. It's not just about product for us, it's really about the people and helping to put Dallas on the map in terms of popular-culture, art, athletics & academia.

03 / PRODUCT(S)

Our products are improved (with every entry).

Similar to cars, programs and technology, we have an iterative approach that creates an environment of constant improvement. This means that our first hoodie might be different than our latest, but it's always in the spirit of innovation, improvement and solving a problem.

04 / UNIFORM(S)

Everything we make is apart of a system (that's built on a lifestyle).

Underwear, innerwear and outerwear all work together to supplement your lifestyle. The core objective of soNeu is to create a wardrobe that enhances your life and makes it better by creating opportunities for connection; like starting conversation(s), maintaining body temperatures and building productive purchase history.