PHILOSOPHY.V2

01 / products & collaborations

We make things that people wear (like shirts, bags, fragrances, hats & shoes) 

In collaboration; we make things that people don't wear (like events, dishes, electric cars and smart phones).

02 / layers & materials

Everything we make is apart of a larger system:

under = anything that touches skin first
inner = anything in between
other = anything made in collaboration (refer to 01)
outer = anything that touches nature first

We move away from synthetic materials (unless they are absolutely necessary).

03 / message & philosophy

The goal is to adopt a learner's mindset and appreciate daily practice because that's the way to happiness.

endless embodiment
ongoing mastery
rebirth at dawn

That's why our products are iterative and our release schedule; irregular. We're not trying to keep up with the seasons, we're just practicing daily.

soNeu