PHILOSOPHY.V2

00 / catalog & collaborations

We make things that people wear on their bodies (like shirts, bags, fragrances, hats & shoes), but when collaborating, our goal is to make things that people don't wear on their bodies (like events, dishes, electric cars and technology).

02 / layers & materials

Everything we make is apart of a larger holistic system (like underwear, innerwear & outerwear), and we move away from synthetic materials (unless they are absolutely necessary).

03 / product & philosophy

The goal is to adopt a learner's mindset and celebrate daily life through endless embodiment, ongoing mastery and rebirth at dawn. That's why our products are iterative and our release schedule; irregular. We're not trying to keep up with the seasons, we're building soNeu.